Pandemic Accelerates Holiday Channel Shift

Black Friday was originally created by brick-and-mortar retailers who lured turkey-fed holiday shoppers in with the best offers, this year’s Thanksgiving weekend was quite different from the last ones.

As Covid-19 continues spreading across the nation, millions of Americans are all but certain to skip the crowds this year and instead hunt for the best deals in the safety of their homes.

According to Deloitte’s annual Holiday Retail Survey, the pandemic will likely accelerate a broader trend towards online shopping during the holiday season, as consumers expect to spend only 28 percent of their holiday budget on brick-and-mortar stores this year. That’s down from 36 percent last year and 46 percent in 2015, all while the online share of holiday spending has risen to 64 percent.

In order to help small business, is offering special prices so brick-and-mortar stores can have an online presence with a 25 year old trusted brand.