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Email Marketing Tips to Increase Your Sales in 2021


Concerning digital marketing, there are many different strategies you can choose for lead gen, branding or actually driving sales conversions. Hopefully, you already established your goals: whom you are addressing, who is your ideal customer, follower, business partner. What you don’t know right from the start is which channels of communication to choose in order to get the best out of your campaign.

The word-of-mouth strategy may work for a certain business, but when it comes to a comprehensive marketing strategy, you need to get in touch with people who may not even know you are on the market.

There is one thing every marketer should know: while not all your potential customers are on social media or avid blog readers, pretty much all of them use their email regularly.

Here are a few email marketing tips:

1. The Basics
There are many ESPs (Email Service Providers) out there, and while many of them offer professional services, not all of them are good for you, having your email go to the SPAM folder will drastically diminish your chances of landing a deal.

2. Understand your client goals and offer a solution
Don’t sell a mattress, sell a good night of sleep. Identify clients' problems and needs and let them know how your company can help them solve it.

3. Content, Content, Content
Everything in email marketing must be appealing: header, body and even the footer. The subject line will make your audience click and open the email and as a consequence, the title should convince them to read the rest of your content. Make sure that your message is readable and comprehensible. Use headings and subheadings, bullet points, appropriate fonts, and highlight the most important pieces of information. Use short sentences and paragraphs and make sure you have enough white spaces.
The footer should include important information that doesn't make sense to include in the main body of the email, like your social media, website and an unsubscribe button (we want to make sure we just send emails to people that would like to hear from us.

4. CTA
Just like an Instagram post, Blog article or almost any other content you will put out there, you have a call to action (CTA), engage with your reader, tell them what to do, inform them about the next step!

Email marketing has changed significantly, and it is continually evolving. What has worked in the past may not work now or in the near future.

That’s why most email marketers think the only path to success is by learning more. But they forget that unlearning what is not working is also essential. When marketers fall victim to some email marketing myths and misconceptions, their conversion from this channel falls.

Be aware of what’s not working and avoid those mistakes at all costs – if you want to convert your subscribers into customers.

DollarStore can help you create engaging marketing campaigns to improve the conversions in your website.

If you have any questions, reach out to

About the Author: Ana Krann has a Masters in Business Administration and Masters in Science of Information Technology. She has been working for over 10 years helping small businesses to reach their goals using digital marketing.